Husband and wife founders Emma and Andrew had come across some great rums on their travels in the Caribbean and South America but had often thought – even as keen sailors themselves – that rum could be about a bit more than just pirates and skulduggery.

They set out to raise the bar and create a rum that tastes amazing, that does its bit for a better planet and that’s still fun… And so, Underdog Spiced Rum was born!

Underdog is a delicious blend of 100% natural rums aged from three to eight years all wrapped up in sustainable packaging using no plastics and labels made from 100% recycled content. We are proud to donate 10% of our profits from every bottle of Underdog Rum sold to rainforest conservation. 10% of profits go to rainforest conservation.